He's buying Corona beer with a mask against the corona virus. But wait a minute, what does he have on his face? That's right, it's a mask. Make ads, images, where you see someone enters back to his house with a pack of Corona beer. But with so many people obliged to stay at home, why shouldn't you own this experience which comes only once in a generation? Make ads calling people to stay at home and drink their Corona beer at home. Don't make any special edition with a special name. That's also a great way to allow people to feel a part of something bigger by just drinking that limited edition of Corona beer.Ģ.
Anything which says "I acknowledge the name's unfortunate similarity to the coronavirus and I laugh about that". About the similarity, not about the virus of course. Corona beer can make a limited edition just for a couple of weeks which will be titled "Antivirus", "Virus-Free", Viral load". Here are just two examples to ignite your imagination:ġ. How does that look like? It can take different shapes and forms. The short answer is: by not shying away from it. What can Corona beer do if they decide to switch to Tesla's mindset? How can they hug their problem? How can they celebrate it? It has plummeted by more than 30% while other stock prices of major beer brands decreased by much less.Ĭorona's silence is not as refreshing as a beer with a lime in it as one article claimes, it's an act of an uninspiring brand. Trying to shy away from such a chronic problem will not be successful. Corona beer's problem, on the other hand, is ongoing for more than three months now. Tesla's problem was confined to one incident, which only took one minute. Instead of ignoring the problem or apologizing for the bad performance of its product, Musk tweeted "Guess we have some improvements to make before production haha" and then went on to sell t-shirts with an image of the cracks on the "Armor Glass".ĭo you see the two different mindsets here? One (Corona beer) shy away from the problem and the other (Tesla) hugging it as if it's a prize. It has nothing to do with the quality of what it sells.Įlon Musk, Tesla CEO, decided that if the problem is already associated with Tesla (it happened on their product launch, so there's no escape from it), why not to turn the problem into an asset. Tesla's problem back then in November was even worse than Corona Beer's problem today because the problem was its own product. Corona beer's problem is only the name's unfortunate similarity to the deadly coronavirus. Unlike Corona Beer, Tesla hasn't decided to shy away from the problem. Tesla hasn't asked for the embarrassment which happened during the “Armor Glass” product launch in November however, Tesla has reacted very differently to the problem. Who would want their brand associated with a negative thing?
They actually shy away from it.Ĭorona beer’s public relations team doesn’t want its brand associated with an epidemic, one article says. Is Constellation Brands, which brews Corona Beer, using this opportunity to the fullest? No.
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